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Modern advertising is no longer limited to newspaper ads with the advent of the radio during the early 20th century. Through radio, people can now hear advertisements being said to them after their occasional news program or FM radio program. With the advent of the television, the possibilities of visual advertising extended from the vintage style of posters and banners. Contemporary advertising, however, introduces a new possibility of attracting customers through the advent of the internet. One of the most modern methods of advertising which recently arose with the advent of search engines as a means of organizing data and information search in the internet is none other than SEO . SEO is the process of lifting the ranking of a website to the search engine results of various search engines like Google and Yahoo. Each, however, uses a different algorithm to rank websites appearing with every keyword entered in their own search boxes. The ranking system has been a subtle p henomenon that plays with the user's attention span and discrimination of what is important and what is not. In this case, if a website ranks high in the search engine results, the probability of it being clicked by searchers is also very high.

This form of advertising has been a useful tool for most web developers into promoting their websites. Internet users' attention-span has dwindled with the speed of the amount of information being added and introduced in the internet. It is very important, therefore, for websites to utilize SEO tools so that they can push their rankings up in the hierarchy of search engine results. This abides by the basic rule of searching for something in the internet through Google: only the first page of the search results matters. The second page is only rarely visited by those who are simply desperate for information that cannot be found in the first page. Otherwise, most search engines have a mechanism that meticulously excludes websites with a high probability of containing irrelevant information or illegal and suspicious content.

One of the things that web marketing consultants must watch out for is making their website look and feel artificial with a strategy that is not organic or consistent with other sites whose primary aim is to promote readership for their content and message. It is still quite important for each article in a site's pages to be written well, with a substantial main idea and a good enough sense and humor so that the readership will not be merely attracted to the information, but also enjoy the navigation within the site's contents, fulfilling the main objective of advertising.