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Search engine optimization is one of the most difficult methods of promoting your website, but it has proven to be one of the most effective methods of ensuring that your site is highly visible. If you want to guarantee the success of your website, then you need to find how SEO can help your website stay on the top of the search engine results lists.

What is SEO?

SEO is a practice used by webmasters to help improve their rankings on the results lists brought up by search engines. The main search engines used are Google and Yahoo!, so most webmasters try to follow the guidelines of these search engines. Each engine has a different method of ranking the importance of a website's content in relation to a web search, and you want to do as much as you can to ensure that your website is ranked highly on these search results lists.

SEO practices are those that are designed to comply with the guidelines of Google and Yahoo! search engines in order to increase the ranking of a website on the results list. The reason that SEO is so important is that most people will only look at the top few results on the list in order to find what they are looking for.

Studies have shown that the top 3 results get far more traffic than the next 7 results do, and the results on the second page hardly receive traffic. Websites on the third and fourth pages are virtually useless, which is why SEO is so important. Without SEO, your website could end up ranked so far down the list that it will never be seen by anyone who doesn't stumble upon it by accident.

In order to increase your standings, SEO experts use a number of practices and techniques such as:

Creating links to your website from social media sites like Facebook and YouTube. The more links that your website has from social media, the higher Google ranks it due to the fact that it appears to be something that is popular.

Creating back links to your website from other pages is another way to improve your SEO rankings, as this means that many other websites are interested in what you have to promote and recommend your website.

Using article marketing is a good way to improve your SEO, as a number of links leading from established sources such as Wikipedia, eHow.com, and EzineArticles.com means that people will be reading your content.

Using forums to help direct traffic to your website. SEO experts place a link to your website in the signature section of a comment, and people see this and are interested in following the link to your website.

These are just a few of the simple practices used by SEO experts to help increase your rankings on search engine results lists, but you will find that using SEO will be the best way to increase traffic to your website.

However, just ermember that certain article websites nowadays like Ezine and eHow have had to change their structure and make many of their article additions no follow in order to appease Google.

They did not have strict enough guidelines prior, and many spammers sent out articles in the masses which were duplicate content of other articles, without unique content, Google looked at Ezine as a haven for spammer articles and non-unique content and therefore dropped many of their rankings and penalized them.

So make suer you're always submitting or distributing your backlinks to places that have 'do follow' links and this way you can ensure that Google can crawl and trace links back to your website and credit you with higher rankings.

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