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Social networking sites, though basically meant for social interaction and building up relations, is in fact a powerful tool in the hands of online reputation management companies.

With the Internet being of easy access to anyone anywhere in the world, any user can just log on to a site and post anything malicious about a person or a company or a brand. Since it's there in human nature to go digging after negatives and malicious news and gossip, such things get more clicks and thus the negatives top search engine search results. This causes a big issue for the individual or the company concerned and this is where the reputation management companies come in. They, with the help of their SEO professionals and writers and experts, begin work on setting things aright.

Of course they set up sites, blogs et al and post positive content online to combat the negative press. It is, to be precise, not just posting positive contents, but flooding the net with positive contents that help them bring the negatives down in the search engine search results. But this is just a beginning. Things got to go more aggresive and it's here that the social networking sites are brought in. It should be remembered that those who deliberately put in negative content to mar a company reputation too seek the help of social bookmarking sites like twitter and reddit. But online reputation management guys know it very well that there are lots and lots of social networking websites that can be used to post positive content and also to go for link building for their sites and blogs. They do it in a systematic manner and are thus able to combat the negative press in a very successfully. Experts working with companies like Reputation Management For.com vouch to have be en using these techniques in a very efficient and effective manner to help their clients, who include internationally top-ranking marketing companies, celebrities, doctors etc.