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If you don't have a backlinks program - that is, a strategy to build links to your money site, you are not going to succeed in internet marketing (unless you buy lots of pay-per-click ads!). You need traffic to profit from your web site - and that traffic can some from three different places:

1. Pay-per click ads; Advantage: you get instant feedback and traffic, Disadvantage: costly.2. Traffic from other sites: Advantage: targeted and free, Disadvantage: hard to get, time-consuming.3. Traffic from search engine results: Advantage: again, targeted and free, Disadvantage: a bit harder to get, but the best bang for your buck in terms of time.

Traffic from search engine results is often called 'Organic' traffic - it comes from Google, Yahoo, Bing and the other search engines - these visitors are looking for what you are selling, and that is what makes ranking in the search engines so important.

The way you rank is by building links to good content - period. There is no real shortcut to building an effective backlinks program; you just have to make a commitment to do it. Sure, you can help the process along by outsourcing, using backlinks software (like Backlink Index Express); but the bottom line is that if you want to build links, you have to get your hands dirty and do some grunt work.

I am a big fan of outsourcing. It's easy to find willing and talented people to do things like forum link building, social bookmarking and the like - just visit your favorite Internet Marketing forum, or check one of the jobs for hire sites, like ODesk. Just be sure you are entrusiting your backlinks program to someone you can trust. This part of your business is just too important to entrust to just anyone.

There are four elements you need to incorporate into your backlinks program:

1. Choose effective keywords that you can actually rank for - don't pick keywords that are pie-in-the-sky. (See The Best SEO Backlink Strategy: Tips For Success).2. Mix and tier your links - don't blast all of your links to one page on your site with a whole bunch of different keywords. Make each page represent one keyword and build your link strategy around that page.3. Insulate your 'money' site from spammy links. If you want to link a bunch of PR 0 forum links, don't send those links to your valuable money page - use an intermediate page instead - or send them to a well-written article that has the real link to your money page.4. Be consistent - regular link building over time beats large, intermittent blasts any day. Remember the story of the Tortoise and the Hare.

Your backlinks program is one of your most important activities - make sure you are thoughtful and careful when you start building links; it's vital to your site's success.

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