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It is important to know all about the prevalent SEO practices before engaging the best SEO company to do the job. In this way, you will be able to keep an eye on its work and monitor whether the work done is ethical. There will be no beating around the bush. After educating yourself and before asking questions, make sure that you have the economics worked out. No SEO company will waste its time if it does not get its due payment.

Once you establish contact with an SEO company, you can raise questions about its policies. The best SEO company will always let you into their business secrets. They will be quite forthright about any spammy techniques that they use. They will explain when and why they use these techniques.

What are the unethical SEO practices?

There are many unethical practices which many SEO companies are making a part of their working style. Duplicate content Sometimes the content is stolen from other websites and used in your website. This is a practice which is held in high disregard by search engines. You should see to it that the SEO company avoids this at all costs. Cloaking Cloaking is another unethical SEO practice in which different versions of the content are presented to the search engine and to the visitors. It is done so cleverly that the search engine is steered to read text different from the actual text. SEO companies can resort to cloaking text, links, pages and sites. Sometimes there might be valid reasons for cloaking, but search engines are not very fond of it. Punishment is quite severe if found out. Redirects Search engines are suspicious if they find redirects having PR value, passed from one unrelated page to another. Make sure that the SEO company you hire does not do this. Link far ms It is not advisable to conform to link farms. These farms are usually small sites which link together to affect the search engine results. An ethical SEO company will steer clear from these practices. Link buying and renting This practice is quite rampant nowadays and search engines are also getting smarter at spotting this. Most sites exchange links for getting a higher place in search engine results. This practice is also avoidable.

Most of the times, people want to engage the best SEO company and hence dish out quite a few dollars for that. Although in most cases this is expected, you should also look for the dedication and effort behind the campaigns of the SEO company. It is always better to choose SEO companies with creativity and passion. Most of all, you should be careful about the policies of the SEO company.

If you are knowledgeable enough about the SEO practices, then you can enquire if the SEO company employs white hat and black hat practices. There is no use running the risk of getting your website banned for unethical practices. The best SEO company will surely take your business to great heights.