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In the wide world of Internet and E-Commerce, Marketing websites and their services has become huge business. And it is mandatory to market them too!

It has been surveyed that almost 89% of visitors land on websites with the use of search engines. The process of searching on search engines is called keywords search and the search string we enter is what the search engines scour the internet for. So, in the recent years, Search Engine Optimization or SEO has become a huge thing. And SEO consultants are in tremendous demand across the world. It is the SEO consultant's job to analyze the most popular search key words and find out how the website can be optimized further to feature better in search results.

Anyone who's used a search engine knows that the best result usually features among the first few on the list. What is the use of a website that is actually what the visitor is looking for, but because the information is not arranged properly, features on the 121st page of the search results? How many of us have ever gone beyond the 2nd or 3rd page of search results? It is the job of the SEO consultants to make sure that the website features better in those ratings. To do that, they follow a few key guide lines

Keyword DensityThe number of times a particular key word reflects in the website articles determines it's standings on the search results. But the SEO Consultants work is also to see that there are no unnecessary repetitions of the keywords just to boost up rating, as that is easily identified by the search engines. Let's take an example of a website about Greece. And the key word is Greece Travel. Being SEO Consultants Greece Travel mentioned at random several times without content relativity, won't fetch results.

Link BacksProbably the most powerful form of being rated on top of search results is having a lot of link backs to the website. For instance, Wikipedia the world famous online encyclopedia is inevitably among the top 3 search results as there are a lot of sites that use links from Wikipedia. SEO Consultants also work out a plan to see that there are some links from other sites. The more, the merrier. If the website is about Greece, the more related sites from Greece that link back, the more boosted are the ratings

New ContentThe internet is an ever expanding place and the same old articles won't keep returning excellent search results. Good content with a strong keyword density is what is required to constantly be featured among the top results on a search. It is the job of SEO Consultants to see that the content is fresh and not copied. Plagiarized content is absolutely useless as the results are then botched up. Let's say there are 10 websites about Greece that feature exactly the same content, none of them will get top billing even the original!

There are several more techniques SEO consultants use to project their sites in a positive and more powerful manner, but these are good for starters. Starting from scratch, when a website is designed and developed, SEO consultants lay stress on making their website more and more visible. The better the Search Engine Optimization, the more visitors. The more visitors, the more popular the website becomes. The more popular it becomes, the more the link backs. The more the link backs, again the more the visitors. This cycle ideally should be never ending. And it is success in this cycle that makes the website more successful and it's SEO consultants too.