SEO - Search Engines - SE Optimization
SEO experts have been, of late, making use of their knowledge of the workings of internet Search Engines to try and make their clients' web sites rank higher in the search results. SEO method is fast gaining popularity among webmasters desperate for higher traffic through the use of search engines. It is widely accepted that search engines are one of the best ways of increasing the traffic of your website. Of course, you need to have relevant information for the traffic to stay; ALSO, you need to figure in the front pages of the search results, in the first instance. This is attempted through the SEO method. Search Engine Optimization is done so that the web sites that the SEO experts have customized might have better rankings among major search engines. This has resulted in a quasi battle between quality conscious search engines and SEO experts who wish to take advantage of the calculations and methods that search engines use to give paid service to webmasters who want th eir sites to feature on search engines favorably.
From the start, this was one of the causes of countless amounts of irrelevant sites crowding your results - SEO. SEO, by itself, is nothing wrong. In fact, the proper use of SEO might just result in a relevant and useful website receiving the attention that it deserves. However, this technology could be used by sites not keen on quality but rather just irrelevant business that tries to make monetary gains from anyone and everyone who visits their sites.
Today, most search engines keep the supposed to be 100's of methods for measuring websites that they have a secret. This keeps the SEO guys guessing while the search engine tries to put up relevant information for the end user. Of course, the Gurus of SEO do not give up. They are in a constant effort to keep on understanding how every major search engine worth the attention works and try to make use of that knowledge to feature high and lofty on the search results. Some of the methods of the experts on the hunt for search engine knowledge are to simply study the technology that the big companies might have patented. This gives them a fair idea of what could be done to get back in the rat race for higher number of visitors.
Initially, the rat race was quite simple in the form of Meta data, which then increased to the keyword density, then further to linking and so on and so forth. However, these were quickly taken advantage of by the SEO experts since Search engines would have been less discreet about them. Today, not only the secrecy but the attempted complexity and foolproof methods of the search engines aim at being completely immune to any manipulation that SEO experts might go on their web pages. In fact, apart from the regular SEO, there are Black Hat SEOs that try to follow some pretty radical and extreme methods of featuring on search results. These methods are so crude that they could offer success to the site owner at the price of quality for the visitor. The visitors get loaded with high amount of useless keywording. This is so bad that search engines ban these websites the moment they are detected.
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