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What exactly is SEO? SEO (search engine optimization) is the process of improving the volume or quality of traffic to a website from search engine via natural search results. The earlier your site appears on natural search results, the more visitors you will receive from search engines. Traffic from search engines is targeted. When your web pages rank high for keywords that are related to what you are offering, you get more traffic and business.

To make your web pages rank high on natural search results, you must optimize your website. So if you are still wondering whether your website needs SEO, it is no doubt YES. If you run a small business, SEO gives you the opportunity to compete with the big boys. When your website appears on the first page of the natural search results, you can take traffic and business away from your competitors.

Many websites do not implement SEO and they are losing a lot of quality traffic. SEO is the bed rock of internet marketing and every website should implement it.

So now you have understood that SEO is an important business process, whats next? It is possible for you to do SEO on your own but it is a tedious and continuous process. It is not something that you can do it once and forget about it. So if you are not well-verse in SEO or do not have the time to do it consistently, you should allocate a budget to engage a professional SEO firm to do it for you.

Professional SEO companies have the resources to optimize your website consistently and they know what they are doing. If you go online and do a search, you can find tons of companies offering this service. So how do you choose the right company to optimize your website?

You should shortlist a few companies and meet up with them. Listen to what they can offer and remember to ask them what exactly they will be doing for you. If any company guarantees rankings for certain keywords, you should beware. This is because with it comes to SEO, no one can ever guarantee keyword rankings. Moreover, SEO is more than guaranteed rankings for certain keywords or key phrases. It is about improving the volume and quality of search engine traffic to your site.

Before you decide to engage a company to optimize your website, be sure to check out the price. Professional SEO service may be costly but it is definitely worth every single cent in the long run.