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Larry Page July this year be Google's chief executive, reappointments that started a bring order out of chaos campaign aimed at will the company's resources allocation, concentrated into the core business. Google the current in the mobile computing and networking and other emerging areas from apple and Facebook is facing the fierce competition, its investors are also on the company non-core business spending grew increasingly reservations.

The "business cleaning" of the latest mopping-up object is Google a group called "RE" C "(Renewable Energy cheaper than Coal, meaning" than carbon cheap Renewable Energy ") of large-scale green Energy research project. Google was in the project expected to do that. The project plans to build more cheap more efficient mirror the drawee (a kind of reflect the sun warmth to water boiler steam power to drive a turbine to generate the mirror), will renewable energy use cost down to the level of coal-fired power plants.

Strengthen the competitiveness of the most simple way to solar energy, is to improve the efficiency of the system in the and try to reduce the operation cost. In view of the solar energy power station was built more than the shortage of water resources of desert, Google developed a can of compressed air rather than the steam drives the hot new bretton (Brayton) power generation engines.

Google senior vice President for the company Urs Holzle termination CE < C project argued that: "in the current stage, and other agencies more than Google have the ability to this kind of research into the next stage. We have already announced on the results of the study of this field so that other research institutions can continue to deepen the solar power of research, and we have decided to quit."

However, Google decided to quit doesn't mean its not in green energy field to be pioneers, the company but is to change the way to funds instead of scientific research into it. In fact Google has increased its in renewable technology investment, in solar, wind and other project has already put in as many as 850 million dollars.

November 26, 2011, baidu shenzhen branch at the door of a cultural communication company happened several of the beauty employees to the baidu round robin and send it, burn it read MingBi behavior. In baidu company alarm, this screen farce caocao press. At present shenzhen police have start put on record, according to a lawyer is introduced, the case of the operator-behind the scenes this company controller should du can face red administrative penalty.

It is reported, this company is a draft plan the activities of the unit, think to its promotion no baidu, the "Christmas angel selection contest" draft activity's official website search result for change. To this, baidu responded that "baidu business promotion system and natural search system is completely independent each other two sets of systems. Baidu had never, will not be for the purpose of sales promotion, change the website natural search results" and said the company public office for harassment management order, malicious slander behavior, "we have alarm, will take the necessary legal means maintaining rights."

According to baidu previously revealed that, if a web site found in search results sort down, have two kinds of possibility, a search engine itself is a sorting algorithm renewal, search results optimized; 2 it is these web sites to take the cheating way managed to improve position. The lawyer said, the website owner user experience should be put in the first place, legal operation, depend on illegal means search included not advisable way threat.

One does not wish to be named, SEO experts point out that, natural search results by machine is the decision algorithm, the result will be according to the change of many factors dynamic updates, to make sure that users benefit from better search experience. Therefore, the site in the search results on the position is the premise of content of value to the users. "Want to make a web site in the search results will keep sort first, the achievement not for the behavior of the protests, or card is not understand SEO, or is want to hype."

In the field of culture spread more coterie opinion, the "for brand events" is more a hype behavior the myth of the show. According to an insider, the culture communication company recently by the "Christmas angel selection contest" is a commercial draft behavior, the contest's official website early October to online, has been in the propaganda does not see improvement, and total limited by radio and television entertainment to influence of uncertainty factors such as, low popularity. And because the December 24 would hold a awards ceremony. Just two months to gather a lot popularity is not easy, and therefore had to path, planning out so a "behavior art" hype. The sources said, head wear Christmas hat to baidu the shenzhen branch for brand protest of so-called "female employees", in fact is this competition on the packaging plan "Christmas angel" players, and extends the behavior of the MingBi, burning, it is not difficult to see their efforts to attract the public atten tion to the purpose of the media and the public.

Such hype in common today, as business promotion and no fault, but citizens or organization on the exercise of the right to freedom of action or at the same time, cannot with all tale, slander, malicious influence others in order means to hype and publicity, this is a shouldn't break through the bottom line. In the police investigation, according to the regulations on administrative penalties for public security, the culture communication company behind the scenes and operator, probably face a relevant administrative penalty.

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