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SEOtechniquesWhatisSEO:SEOisatechniquewhichhelpssearchenginesfindandrankyoursitehigherthanthemillionsofothersitesinresponsetoasearchquery.SEOthushelpsyougettrafficfromsearchengines.

TypesofSEO:Therearetwotypesofseo,theseareonpageseoandoffpageseo.Theseareasfollows

DefinitionofOffpageSEO:"OffPage"SEOreferstothetextand"inbound"linkingfromOTHERwebsitepagestoyourwebsitepages.Thisisamuchmoredifficultifnotimpossiblefactortocompletelycontrol.

History:OffPageSearchEngineOptimizationhasbeenbecomeprobablythemostimportantfactorinhowyoursiteranks.Theinternetandworldwidewebcontinuestogrowandgrowatanenourmousrate.Pagesofsimilartopicobviouslyarise.Theremightbe100millionwebpagesonthetopicofbaseballor100millionwebsitesonthetopicofwebsitedesignandsearchengineprogramming.Becauseofthisenormouslylargedatabaseofsimilarcontent,searchenginesbeganfocusingonoffpagefactorsindeterminingrelavancyofsearchresults.

OffPageFactors:OffPageFactorsarefactorsoutsideofyournormalcontrolofthecontentofyoursite.Theyareoftenreferredtobysearchengineoptimizationexpertsasthe"inboundlinks"yoursitereceivesfromOTHERwebsites.Itisalmostlikeapopularitycontestinthatsearchenginesfactorinhowmanyotherwebsiteshavevisitedyoursite,thoughttheinformationwasrelevanttotheirsiteand"linkedtoyou".

ForexamplesayanecommercecatalogsitesoldgolfclubsonanonlineshoppinsiteBob'sGolfShop,andawellregardedGolfmagazinewebsite"linked"toyouas"Bob'sGolfShop".

WellSearchenginesanalyzethesitethatlinkedtoyou,ANDthe"linktext"thatwaslinkedtoyou.Becarefulthoughbecauseonetomanylinksofarepeatedphraseandsearchengineswillpenalyzeyouanditcanconverselyreduceyourranking.TechniquestoAvoid:TherearesomeOffPageSEOtechniquesusedbysearchengineoptimizationcompaniesthatshouldbeavoided.Usingthesetechniquesmayresultinyoursitebeingpenalizedandorbanned.NegativeOffPageTechniquesMayInclude:Avoidusing"Free-For-All"linkdirectories,LinkFarms,oranyothertypeofdirectoryorservicethatprovidesuneditedandunverifiedlinks.Thesearefrowneduponbysearchengines.Donotspamyourlinkonanyblog,guestbook,feedbackpage,oranywaytoartificiallyinsertyoursiteURLlinksinanywaythathurtsthecontentanddisruptstheserviceofanotherwebsite.Forexampleyou"Spam"yourwebsiteURLonaguestbookofsomeoneelseshomepage.Thistypeofspammingtechniquenotonlywilllikelygetyoursitepenalizedandbannedbysearchengines,butalsodisruptsthewebsitesofothers.Avoidexcessive"crosslinking"ofyourownwebsitestoinflateyourinboundl inks.Crosslinkingmultiplesitesyouhaveismanytimesanaturalmeanstoservethevisitorrelevantcontent.Howeverexcessivelycrosslinkingtoduplicatecontentofyourownwilllikelyresultinyoursitebeingpenalized.

OnpageSEO:Defenition:"OnPage"SEOsimplyreferstothetextandcontentonyourwebsitepages.BasicallyeditingyourpageandcontentsotheSearchEnginecanfindyourwebpagewhenasurferissearchingforyourwebsitesparticulartopic.History:OnPageSearchEngineOptimizationhasbeenaroundthelongest,sincethebeginingofsearchengines.Searchenginesusedsimplerlesssophisticatedtechnologyafewyearsago,andtheworldwidewebwasalotsmaller.Atthetime"ONPage"SEOWorkedyearsago,anditwasbasicallyaneasycomparison.AstheWorldWideWebgrewlargerandlargeritbecamemoredifficultforsearchenginestodifferentiatebetweenyoursiteandothersites.Asearchon"Autos"mayreturn100million+pagesthathavetheword"Auto"onit.SoOffPageSEObegantotakeoffastheworldwidewebandsearchenginesgrewincomplexitiy.OnPageElements:OnPageElementsrefertothehtmltagswithinthepage.TheyincludeHeadingTags(),TitleTags,BoldTags,Italictagsonyourwebpage.Belowisanexampleofphrase"SEOCompany"usedinaHeading()andBold()Example:SEOCompanySEOCompanySEOCompanyNoticethedifference?IntheHTMLSourc e,Thesearchphrase"SEOCompany"Wasplacedbetweentags.SEOCompanyHTMLTagsInthesecondversion,Itwasplacedbetweenboldtags.SEOCompanyHTMLtags.Inthethirdversion,itwasplacedbetweenemphasizetags.SEOCompanyHTMLtags.FormoreinformationgotoSEOtutorialNaturalOnPageSEO:YourSearchPhrasesshouldbeemphasizedinanaturalwayforboththevisitorandthesearchenginespider.Donot"KeyWordStuff"yourwebpage,byrepeatingthesearchphraseoverandoveragaininyourwebpage.ThiswilloftenresulyinaSearchEngine"Penalty"andmoveyoursitesrankingLowerintheresults.FormoreinformationgotoSEOtutorialUnethical/UnsavoryOnPageTechniques:Thereareseveraldifferenttechniquesknownas"blackhat"or"unethical"OnPageTechniques.SomeSEOcompaniesengageinthesetypeofactivitiesandshouldbeavoided.Soonerorlaterthesearchengineswillcatchuptotheseunethicaltechniquesandthelikelyresultwillbeyoursitebeingdemotedorbannedfromthesearchengines.Werecommendthefollowingunethicalseotechniquesshouldnotbeused.NegativeONPageSEOTechniquesInclude:AvoidUsing"hidden"orinvisibl etextonyourpageforthepurposeofhighersearchengineplacement.Forexamplethewords/textforsearchphrase"Widget"inthehtml,thefontcolorhasbeensettoWhite.Thebackgroundofthepageisalsowhite.Thereforethetextualcontentisactuallythere,howeverthewordsare"hidden"fromthesurfer.Thisisfrowneduponbysearchenginesandfrequentlyresultsinyoursitebeingpenalized.AvoidUsingNegativehtmltags.Divtags,Divtagsaredivisiontags.Unscrupulousseoservicesmayinsertthemintoyourpagewithnegativex/ycoordinatestoplacecontentoutsideofthevisiblepageforthesurfer,butthetextitselfisinthehtmlpage.Thesearchenginefindsthekeywordsinthetext,yetthesurferdoesnotseeit.Againatechniquetobeavoidedandnotrecommendedunderanycircumstances.AvoidCloakingorSneakyRedirects.Cloakingreferstoservingup2differenttypesofcontentbasedonthevisitorwhoisvisiting.Isthevisitoraregularwebsurfer,serveupthispage.Isthevisitorasearchenginespider?ServeupthisOTHERpagespecificlyforthesearchenginespider.Theotherpagebeingservedupistypicallygarbledtextualcontentwithno meaningtoahuman,andisstuffedwithvariouskeywordsandsearchphrases.Againthistechniqueisnotrecommendedandwilllikelygetyoursitepenalizedorbannedfromsearchengines.Avoidduplicatecontent.Duplicatecontentmeansyoucreateonewebsite,withcontentontopica,andthenrepeatthecontentoverandoveragainonmultiplewebsites.Intheoryyoucouldcreateonewebsite,achievehighrankingonit,andthenclogupthesearchengineswiththesamecontentduplicatedonmultipledomains.Againthisisnotrecommendedandshouldbeavoided.

TenOn-SiteSEOTechniquesforYourWebsiteFebruary23rd,2010|OnpageOptimizationSEOtechniquesarebroadlydividedintoon-siteandoff-sitecategories:off-siteSEOdealswiththetechniquesandstrategiesusedawayfromyoursite,suchasbuildinglinksfromotherwebsitestoyours.On-siteSEOcoversanythingwhichhastodowithoptimizingyourwebsiteitselftopromotethesiteinsearchengines,andassuch,itisfirmlywithinyourcontrol.Afterall,youownthesiteandhavefullaccessanddiscretionoverwhatisonthesiteandhowtheback-endissetup.Rankpaygivesyoutenon-siteSEOtipsforoptimizingyourwebsite:ContentisKing!Contentalonestandsoutasthenumberonefactorindeterminingyoursearchenginerankings!Thereisnosubstituteforfresh,relevantandwellpresentedcontentbothforattractingandretainingsurfersandpotentialcustomers,norforpersuadingthesearchenginestogiveyouahigherranking.Theultimateobjectiveofasearchengine,especiallyGoogle,istodeliverrelevantresultstosearchersontheirsearchtermsanythingyouprovideonyourwebsitewhichdemonstrateshowrelevantyouareissuretiosc oreyoumorehighlyintherankingresults.Byprovidinggreatcontentyounotonlydeliverinfothattheuserislookingfor,butyoullberewardedforitbynaturalbacklinksfrompeoplethattrulyenjoywhatyouwroteandorproviding.UseanXMLSitemapAsitemapisexactlywhatitsaysamapofyoursite.TherearetwokindsastaticsitemapandanXMLsitemap.Thestaticsitemapisusuallyusedbyhumansurfersandischartofyourwebsite,showingwherepagesareinrelationtooneanother,aswellashowthepageslinktoeachother.AnXMLsitemapisusedbyGoogleswebcrawlersandisinvisibletohumanusers.UsinganXMLsitemapwillensurethatwebcrawlersaccessallofthewebpageseffectivelyandthatnonegetmissed.Keyword-formattedURLsKeywordfriendlyURLsnotonlyhelpthesearchenginesdeterminethecontentandimportanceofapage,butalsohelpstheusersidentifythetopicofpagesbysimplylookingattheURL.MetaTagsandTitleTags

Metatagsareusedtotellthesearchengineswebcrawlerallaboutyourwebpage.Theyallowwebcrawlerstoindexyourwebpageandenhancethevisibilityofthewebpagetosearchengineswhichprovidesanadvantageintherankingscomparedtothosewebpageswithoutmetatags.Titletagsgivethepageadescriptionforusebythesearchenginewhenitdisplaystherankingresults,andthisisfrequentlythefirstthingauserwillactuallyseeinconnectiontoyoursitewhentheycometodecidewhichurltheyaregoingtoclick.Besuretoincludeyourmainkeywordinyourtitleaswell.Youneedtooptimizethemetatagsandmetatitletagswithyourkeywordsandphrasesaswellaswritetheminsuchawaythattheyalsomakesensetohumanreaders.Donotkeywordstuffthemetadescriptionsbecausethiswillresultinyoubeingpenalized.UseImageAltTagsforGraphics

Searchenginewebcrawlersareunabletoindeximagesbecausetheycannotreadthem.OnewaytoimparttheinformationtocrawlersistousetheImageAltTagincludeashortdescriptionwhichisoptimizedwithyourkeywordandwriteitinawaysoitmakessensetoahumanreadertoo.Besurethatitisanaccuratedescriptionoftheimage,asthiswillhelpgainextratraffictoyoursitebythoseusingtheImagesearchesfoundinmostofthesearchengines.

AvoidUsingGraphicalTextAswevealreadyseen,webcrawlerscannotreadgraphicalimagesandanytextwhichisgraphicalwillalsobeunabletoberead.ThisisasituationwhichiscommonlyencounteredwithtextusedtodescribeagraphicandisafurtherreasonwhytheImageAltTagshouldbeusedinstead.UseaRobots.txtFileWebcrawlerswillalwayslookforarobots.txtfileonyourwebsitebecauseittellsthemwhattheyneedtoindexandwhichwebpagesshouldbeignored.Thismayseemstrangeatfirstthatyoudonotwanteverypageindexedonyoursite,buttherewillbeoccasionswhenthisisbeneficialsuchaswhenyouarelookingtosavebandwidthorwanttostopwebcrawlersfromindexingirrelevantpagessuchasfeedbackformsoryourinternalsearchenginetool.AvoidDuplicatingDomains:wwwandnon-wwwManyclientsmaintainwebsiteswhichareduplicatedonwwwandnon-www,forinstance:anysitedotcomthewwwsite;andcomthenon-wwwsiteEffectivelyyouareduplicatingcontentwhichisusuallyaverybadthingtodo,butinthisinstanceyouwillnotbepenalized,howeveryouarespreadingtheeffectofyourcontentandSEOworkacrosstwositesforthesamep urpose.Inotherwords,useonesiteortheotherbutnotboththiswillensureallyourSEOstrategiesarefocusedupongaininghighrankingsforonesiteonlyandnotsplitbetweentwo.YoucanfixthisprobleminyourhtaccessfilebyforcingallURLstoeitherWWWornonGoodInternalLinkingStructureThesearethelinksthroughwhichsurferswillnavigatebetweendifferentpagesofyourwebsiteandmaybeembeddedwithinthecontent,orbyuseofanavigationbarofferingamenuofsectionsandpagesofthewebsite.Theanchortextusedforlinkswithinthecontentshouldberelevanttothepagetowhichitislinkingtothisislogicalandcommonsense,butmanydeveloperswilldosomethinglike.Internallinksareusedbywebcrawlersastheinternaldoorwaytotherestofthewebsiteifyoudonothaveagoodinternallinkingstructure,thentheriskissomeofyourwebsitewillnotbeindexedbythesearchenginesandthereforeyouloseoutongainingrankingpoints.Thatsallaboutseo.ForfurtherinformationgotoSEOtechniques

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