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As many businesses become acquainted with Search Engine Optimization (SEO), their websites or web pages soared up to the search engine list. Through doing this increases not only the visibility but the interaction within it as well. Comments and suggestions would be added by visitors or customers that would like to add reactions about almost anything. More often than not, there will be haters who would place irrelevant or negative posts that could definitely affect the point of view of some prospective customers. This can be distressing on the part of entrepreneurs who worked hard to uphold the integrity of their company and it deems unfair that negative posts can afflict intensive damage to the businesses.

To counter this, Online Reputation Management (ORM) was made. Its objective is to repress negative feedbacks within the website, on other social networks about the product or service that the company offers. Another way which the online reputation management utilizes is through lowering the negative mentions being done through reducing their visibility on the search engine results pages or through the ranks. Search engine results pages (SERPs) play a big part in being able to maintain the good reputation of a website and its corresponding business. This is used by the ORM to promote positive reviews and content, people can say that it acts as a filter for negative comments. It is therefore indirectly relate to the promotion of the product or service being offered but has the role of taking care that a good reputation is maintained. Online Reputation Management unlike SEO is involved more on the social side of things rather than being engaged to upholding high ranks on engi ne searches.

Those adept in ORM would always be found on forums, networking sites or blogs related to the industry that their company offers. There they would suppress criticisms through expressing the advantages and features of the product or service. Some may even disguise themselves as customers to create a positive influence on possible clients.

Businesses should as a result, do some researches and inquiries about ORM. Coupling this technique with SEO would surely uphold any website to the top of the ranks. Negative opinions are nuisances especially in doing dealings. These opinions may often be untrue and there is a risk that it might affect the choices of potential clientele. ORM can be a great tool and guard for entrepreneurs who would like to keep up with the tight competition. Using this feature can indeed do wonders for many businesses in any industry.