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Search engine optimization is confusing for many. The reason for this is that most people do not apply it in a way that is simple and practical. There is misinformation about SEO all over the web. This false information usually leads to efforts in the wrong direction. Blackhat SEO is almost always used by website owners who don't feel like putting in an honest effort to do things properly. These are people who aren't patient enough to wait for their rankings to happen. They don't want to put in any concentrated effort. This just, however, hurts them more than it helps them--even though they usually don't realize it. The purpose of this article is to prove that you can use whitehat SEO on your website to get good results.

If you are trying to focus on whitehat SEO, make sure that your site is free of any kind of duplicate content. Your content is the biggest tool at your disposal when you want to show the search engines that your operations are ethical. You should try to keep the content as original and unique as possible. Even your most basic 500 word articles need to be unique. You need to offer honest value to your readers so that you can be sure that the content you create is actually good enough. It may cost you some extra time to produce this kind of content or you might have to spend some money to outsource its creation. Still, in the end, everything will be worth it. You'll attract the search engine spiders on a regular basis.

When you go after backlinks do not let any of them come from paid sites. You are going to have much better results if you get links from sites that aren't paid. The search engines don't really think nice thoughts about paid links. Focus your efforts on ethically gaining backlinks that are straightforward. Although, when you compare it to blackhat techniques, you might see that gaining natural backlinks take more time. The results you get from good techniques, however, will be much longer lasting.

Understand that SEO marketing isn't just about gaining traffic. It's also about getting that traffic to become leads or sales. This is the mindset you need to have if you want to be more inclined to use whitehat techniques that will actually get the job done. It doesn't really matter what kind of niche you're targeting, as long as you're focused on getting results from your site. Whitehat SEO is for the people who don't just want one quick buck but who also want to establish themselves within the niche that they have chosen to market to. Your main goal should be to get sales by converting the traffic you've gained and to jumpstart the process you need to use whitehat SEO methods.

From the traffic you generate to the sales you convert--everything you do needs to be clean and ethical.

It isn't hard to be taken in by all of the blackhat techniques that are out there. Though, when you want to gain long term results from your website, it is important to make sure that you only depend on whitehat methods. There is so much more you can achieve by simply staying ethical. You'll gain more respect, understanding and above all, you'll feel satisfied that you're doing the right thing. The most important part of employing whitehat SEO techniques is to offer the search engines what they have been looking for. Since they are giving you traffic, it wouldn't be right to exploit them. Change the way you think and work to help them.