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SEO is what can be used to better the exposure of a website or an individual webpage of a website in search engines such as Google, Bing or Yahoo etc. The search results SEO is interested in are normally often called 'natural' or 'organic' rankings.

The objective is to be viewed as early or as high in the SERPs (Search Engine Results Page) as possible. The more frequently a web site features inside the SERPs, the better probability there are getting guests or 'traffic' to the site from the search users.

How can I improve my sites visibility?

In SEO, a web site with a lot of links pointing to it from other related sites will receive a boost to its position in the SERPs. Search engines give great weight to external links that mention search terms when looking at the relevance of a particular web site. The search phrases used in these kind of external links are often called 'anchor text' or 'keywords' by SEO professionals. Developing these links is an effective off-site SEO tactic.

When creating 'anchor text' links directing to a site, it is important to vary the anchor text used. When the anchor text on every link is identical, it might damage search positions as it appears like an automated program. Varied links appear as the work of numerous different people and therefore are rated more highly.

The 'keywords' implemented to link to a site is essential. You need to select the right keywords for optimisation. Do this by making sure the keywords you select are as closely relevant to the product/service/site you're offering as you can, and in addition ensure that you're using keywords that people actually search for frequently.

Usability is also an important element on how search engines look at a web site. Working with a good on-site optimisation approach is essential. The better a site is to search through, the easier it's going to be to build viewers, and thus improve chances of ranking better in search results. Have a clean, coherent website.

Search engines will look at the web page title and judge if they are closely strongly related the users search query. When creating a webpage title, there are two simple and easy tips that could be used to help in the rankings. First, be sure the title is as relevant to the product/service/site as possible, and two, keep the tags different on each page. The more pages that are available on the search results, the bigger presence the site will have online. Google finds page titles important, they have designed an algorithm that looks at your page title and will change it to suit the search query if it doesn't believe it is relevant enough. This reveals that search engines have an interest in the title of a web page.

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