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Reading, United Kingdom, 17th January 2012 - Industry-leading online news release distribution specialist NeonDrum today announces that it is returning as the Official Newswire to the global National Electronics Week (NEW) Event series for 2012. NeonDrum has been appointed to provide its online PR service to the event organisers and to all companies participating in NEW: UK (18th - 19th April 2012, Birmingham NEC) and NEW: South Africa (13th - 14th March 2012, Sandton, Johannesburg). NeonDrum will also be exhibiting at the NEW: UK event at Stand 65b.

The NEW Series returns following sold-out shows in 2010 and 2011. The NEW events provide the only opportunity for the entire embedded and electronics industry to gather at one time to explore the latest technologies, share ideas, learn and network. National Electronics Week is the UK's largest manufacturing event, running alongside another 7 industry events, spanning more than 37,000 sqm of space and providing opportunities to see 1,000 exhibiting companies. NEW: South Africa returns following 2011's successful show and is again supported by ADEC and The SMART Group as well as the leading South African and global trade press. Both events will offer the chance to see international companies, new products and services and a full programme of free seminars, conferences and workshops, spanning sectors from design to final manufacture, and championing key areas in live production, wireless, embedded, components, design, test, training, power supplies and power electronics.

As Official Newswire for the events, NeonDrum will distribute all event-related news to its global database of online media, and is offering specially discounted rates for online press release distribution to all exhibiting companies. NeonDrum is a press release distribution service specialising in online news. By keyword-tagging and manually distributing news release to a hand-picked list of global online publications, news sites, blogs, forums and social media, NeonDrum generates high quality, instantly visible coverage and delivers measurable results, including increased brand visibility, a boost in quality web traffic and tangible SEO benefits. NeonDrum is the only distribution service to guarantee industry-leading coverage results - measurably better than other newswires.

NeonDrum Director and Co-Founder Nicky Denovan comments: "NeonDrum is extremely pleased to be supporting the NEW Event Series once more as Official Newswire, and to be returning to the NEW: UK event as an exhibitor." She continues: "Our partnership with the NEW events team offers electronics companies special access to the most cost-effective and powerful online PR service on the market. We're looking forward to boosting the web presence of even more exhibitors this year, and helping to ensure that this year's events are the most successful ever."

NEW exhibitors can optimise their attendance at the shows by issuing a press release via NeonDrum giving full details of their activity at the show (stand demos, seminar participation, speaker slots and so on), and where they can be found. For companies issuing product or corporate news at the event, distributing via the Official Newswire service ensures optimal web coverage and online exposure.

NEW event exhibitors can access their special NeonDrum discount by visiting: /associates/NEW_2012

Full details of the NEW events can be found at: /

NEW: UK event Attendees interested in pre-booking a meeting with the NeonDrum team during the event should contact Nicky Denovan on 0844 870 8028 or email info[at]neondrum[dot]com.

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About NeonDrum ()NeonDrum is a targeted online news release distribution and monitoring service for business-to-business PR professionals. Our mission is simple: to boost your online news coverage and get you seen on the web by the people that matter. We keyword-tag and distribute business-to-business (B2B) news releases to a hand-researched list of global online publications, news sites, forums and social bookmarking sites. We maximise quality online hits for every single story and optimise pick-up by social media channels, including blogs and user-generated content (UGC) sites. NeonDrum delivers: Measurable brand visibility: your story is seen by a global online audience and is instantly visible via search - delivering a tangible boost in web visitors and enquiries Search Engine Optimisation (SEO): the online coverage that NeonDrum generates improves your keyword ranking in major search engines Guaranteed results: industry-leading coverage results for your story - measu rably better than other newswires

MEDIA CONTACT:Nicky DenovanDirector, NeonDrumEmail: nicky[at]neondrum[dot]comPhone: +44 (0)844 870 8028

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