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Search Engine Optimization is the process of improving the visibility of a website or a web page in search engines in a natural or un-paid (organic or algorithmic) search results.

When you enter a query or keyword for search in search engine and press enter you will get a list of web results that contain the query or keyword. Normally users used to visit websites that are listed at the top that seems more relevant. They are ranked in the top most position by the powerful web marketing technique called SEO.

How it works?

Search engines perform various tasks in order t deliver search results ie crawling, indexing, processing, calculating relevancy and retrieving.

In the beginning, search engines crawl the web to see what the content is. For this it uses a piece of software called a crawler r a spider. Spiders follow links from one page to another and index everything they find on their way. After crawling, we will move to indexing. The indexed pages are stored in giant database that can be retrieved. Indexing is the process of identifying the words and expressions that describes the page to particular keywords.

When a query is put forward into a search engine, it processes it ie it compares the search string in the request with indexed pages in the database. There will be more than one page contains the search string then the search engine begins to calculate the relevancy of each page in its index with the query.

Algorithms are used to calculate the relevancy of each page.Common factors for calculating relevancy:- Keyword density Links Metatags.

SEO can be mainly divided into two.1. Off page seo2. On page seo

Off page seo- work that takes place separate from the website.On page seo- website changes to make your website rank better.

On-site SEO includes the specific actions you take on your webpages to increase your search engine position.Off-site SEO includes the actions you take outside of your webpages to increase your search engine position. Backlinks are one of the most important strategies in the offsite SEO. Both on-site and off-site optimization helps the search engines to categorize your site and rank it high. On-site optimization is more under your control than off-site optimization. So you need to make sure each page of your site is well optimized and then start building up links.

The list of all On-Page Factors:

Keyword should be:- present in the title tag be written in meta keyword and meta description be available in the file name or web page name. be available in the content of the web page. be written in h1 tag at least once. Keyword density of the targeted keyword should be around 2% to 7% for better results.

The Off-Page factors.

It includes:- 1. Blog submissions2. Classified submissions3. Press releases4. Social bookmarking5. Article submissions6. Forum postings7. Link building8. Video submissions9. Directory submissions10. Local business center submissionsSEO strategies like article writing, the use of blogs and forums, and other optimization techniques are methods that can make your website get higher ranks in the search engines results pages or SERP. Paid ads in the search network are also good SEM techniques that can make your website attain the high rankings in the SERP. This is also one effective way to attain high traffic and get you the targeted kind of people to your business site, and thus can be a way to pave success for your business.Therefore, you can have several ways to get your website to the front page of search engines results pages or SERP and just implementing these ways efficiently can make you sustain your front page presence for a longer period. But you have to be constantly on the lookout because your competitors are also aiming for this position. To be always on top, your marketing campaigns and strategies should be current and relevant. You have to be constantly on the lookout for more innovative ways to preserve your SERP rankings.

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