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In order to compose a work at home business guide one has to assume the business uses a web site. Most online businesses use a web site as the medium to get their unique selling point across. A web site also must implement at least some fundamental search engine optimization techniques or for short SEO. SEO is nothing more than telling the search engines what keyword a page wants to rank for in the search results.

There are three simple ways to integrate SEO into a page. A work at home business guide should be easy to take in. While most try to complicate getting free and lucrative traffic from the search engines it needs not be. Just keeping things simple saves time and gets results. Search engines care more about relevant content then how well optimized a page is. Creating great web content for a site should be where the majority time is spent.

Let us look a little further into web content. Content is the first place where SEO begins. Content is what drives the Internet, search engines and visitors. Each is glancing for the best content which is significant to the information they are wanting. Search engines want to deliver relevant content to their users and visitors want relevant content for what they are exploring. Writing unique content around a keyword while blending the keyword into the content is the first step of search engine optimization.

Another piece of the SEO puzzle includes the physical site design. It often is looked over by many novice Internet marketers, a site needs to be set up respectably. A web site should be laid out in an easy to follow design. The homepage will be where the search engine spiders and nearly all visitors enter. From there the site should break down the main theme into subsections of the theme, what the site will cover on the menu bar. Then each of the menu bar subsections will have topics for content relevant to their genre. The homepages and menu bar pages will be all linked to each other. The pages of content in each subsection will link to the menu bar page. This is a simple site design that keeps everything clean and easy to navigate. Sites which are difficult to navigate will decrease indexing from the search engines meaning less traffic and will also turn away visitors.

The concluding part of the SEO work at home business guide relates to Meta tags. These are the tags set up on each web page to communicate to the search engines certain information. The Meta tags used are the keyword tag which you just add the keyword the page is employing. The title tag is used to seize the attention of search users as it is what they see in the search results. The description tag is where you write a brief summary as to what the page is about. Each of these tags requires using the exact keyword the page was formulated around at least one time but certainly not more than two times.

With this SEO work at home business guide it gets to be easier to execute basic search engine optimization techniques. The guide uses a simplistic outline without getting overcomplicated and wasting time. What search engines and visitors concern about most is the actual content of the page. Use these three techniques to help propel your business further along in the search engines without spending endless hours trying the tweak pages with fleeting outcomes.