Social Media and SEO - Marketing - Web Marketing

The extent to which both Social Media and SEO work hand in hand in business today is amazing and easy to understand when you look at the bigger picture. Although their individual roles and impacts on a business are well known now, it is vital to understand that both Social Media and SEO cannot exist successfully on their own.

According to Social Media Experts, if a company develops its marketing strategy based around Social Media and tries to implement it without SEO, the job would be half done. Obviously, you can have an amazing marketing strategy but having people actually visit your website so that the marketing strategy can show results is of paramount importance. You achieve increased numbers of hits and visits with a good SEO job.

To understand this concept better, consider various examples of Social Media Management. You can have a famous blog (Social Media strategy) for your company that might gain popularity among your existing customers. What you are missing out on is the enormous number of new customers that could learn about your company if your blog came up in Google search results. If you search for "blender" for example, the Top 10 results have an iPhone comic video involving a blender. The result might not be totally relevant to what you were looking for but to understand how SEO works, it is fascinating to see how inlinking (the video has over 6000 in-links) can make a webpage one of the top search results on Google.

Recent changes in the Facebook algorithm however have kind of negatively affected that relationship between Social Media and SEO. With the introduction of the 'Like' and 'Share' buttons on Facebook, websites can now increase traffic to them by using those buttons. By placing those buttons on their site, they can enable every click to be shared personally on the clicker's profile. The exponential increase in the eventual number of clicks through Social Media is almost too awesome for words! Also, the introduction of the 'Like' and 'Share' buttons has taken away the search-result-ranking hunt that people used to strive for on Google. Google was the main source for SEO to come up anyway. SEO being replaced by "News Feed Optimization" as now people are calling it, is a recent technological advancement in terms of increasing site-traffic.

What works for both Social Media and SEO though to help your company increase sales is that you will can work on both the concepts together to get amazing results. Use Social Media for promoting your product on Facebook, Twitter, Youtube and blogs; use SEO to bring up whatever you share in search results. The better your SEO skills, the more visits you will get on your shared items. The more visits you get, the more will be the chances of getting in-links, the higher the spot in search results again. This in actuality is the fascinating bit about using Social Media and SEO together. Instead of wasting insane amounts of time and money on old business tactics, you can make your customers your 'sellers'! Emarketer notes that around 79.5 million people (41% of the population) in USA visited social networking sites like MySpace, Facebook and Twitter in 2008 and there has been a significant increase in visits till 2010. With numbers like these, the business game based around Soc ial Media and SEO can only get more interesting as time passes.

To get more information, tips and Social Media News, log onto ABSEM-SMM.com.





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