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Internet Marketing and SEO: Planning for Google's New World

Maryland businesses, earlier this summer Google introduced a very significant search engine change, known as "Universal Search".This change makes a difference for businesses who do marketing online.Why? Because the way search engines display and retrieve results has changed-the content Google offers has expanded beyond basic web pages with text that we've grown accustomed to. Universal Search now displays results that include local results and listings, videos, blog posts, shopping results, images, news, and even more, depending on what search engine you're using. Not only is Google providing more data and different types of it, Google is separating that data distinctly for individuals to perform more specific and relevant searches.

For instance, if you choose to do a search for a recent movie in Google's Universal Search, you'll find images, books, news, video, YouTube trailer videos, and the option to watch those videos within the other search results. You may even see tweets, Wikipedia pages, or other types of content. Though you can break it down and search by News, Images, etc to refine your search further, Google's Universal Search aims to display all the best matches for your query in one place. Interestingly enough, this may change how people browse the web-they'll no longer be clicking on the top three results, but now interacting and engaging with content further down the display page. Despite the new result turnout, visitors will still be drawn to your web page, even if it's sandwiched between a video and a map listing-provided you've properly created a title and relevant description.

Maryland Small Business Strategies: Internet Marketing and SEO for Google Universal Search

Maryland businesses, are you up for the challenge of marketing your website for Universal Search? If your website has consistently ranked well for certain key terms, you may find that your ranks have dropped and your company is now beneath video, local, or image results. To combat this, you'll have to make the effort to optimize your videos, blogs, local, products, news, and any other content you've put on the web. Easier said then done, and this can be complicated because optimizing a video isn't exactly the same as optimizing content for news searches. But the challenge of creating content/changing content can create new opportunities. Unfortunately, many businesses are unaware that Google Universal Search may affect their rankings and search visibility, and they won't figure it out until later in the game. Others may decide to play up their Paid Search, while other companies will take on the project of optimizing new media and take advantage of the new high exposure opp ortunities out there.

Maryland SEO Video Optimization: If your company is releasing a new product or service, it's the perfect time to post a new product page, photos, and perhaps a press release, going beyond simply updating your company website and content.Turning the new product into a variety of media formats is one such way to promote your image effectively across Google Universal Search.Create a quick and easy video explaining product benefits/features (you can have a colleague do this or even do it over webcam), edit the footage, then use free software to edit your short film (Windows Movie Maker, iMovie), and upload to YouTube, using appropriate keywords and description.That'll then make it easy for this video to appear on video search or in the unified search results as well.

Maryland SEO Image Optimization:Take advantage of Google image search by naming your image files names relevant to your company, product, or the services you provide. Consider submitting your images to Flickr.com, after adding relevant keywords, titles, tags, and descriptions.After you've shared your image, include a link back to your product, web page, or website.When you take the time to associate your images or videos with relevant keywords, search engines can then understand the media you're uploaded and will properly display and rank it for visitors.

Making Universal Search Optimization Easier: The overall goal of your SEO and internet marketing campaign should be creating, optimizing, and promoting all different kinds of media for universal search-text, video, images, etc... that both viewers, customers, searchers, and search engines will all respond to. If you take the time to make it easier for search engines, your product, brand, or services will be represented effectively in universal search results. And the benefits are long term. Learn more about Maryland SEO and Maryland Internet marketing and find out how to optimize your media to effectively compete against the big guys of the web.

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