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Perhaps the producers can defy a cinema, but one must not dare to defy the cinema has dozens of movie theaters. This is the channel the power of integration. Cinemas integrated results would inevitably produce in order to fund as a link to the unified brand and unified row of tablets, unified operation, unified management of large theater-based combination Cinema only set up its own link to the theater assets in order to ensure the steady development of power should not be reduced to theaters The early pattern of big-league restructuring 2005, the Chinese cinema line 3 years old. 3 years, although only a time scale, but China's cinema market-oriented road line is, there is a kind of symbolic significance can not be replaced. The first line of all groping in the running in the Pathfinder. Chinese cinema since the advent of that day, there is no ready-made system and the system can copy. Let us cast our minds back over. 2002 6 1st, SARFT, the Ministry of Culture jointly issu ed "on the reform of film distribution and projection of the implementation details" and change the past, from the central to provincial, provincial city, to operate the county's 4 issue mode, push forward reform cinema lines, break the administrative level and geographical boundaries, the more City to implement inter-provincial marketing. This is the film industry from planned economy to market economy, an important symbol. Subsequently, the cinema has embarked on a fast track. Up to now, has been the development of 38 theaters, controls 90% of the box office. Perhaps the producers can contempt a cinema, but dare not defy a cinema has dozens of cinemas. This is the channel the power of integration. Cinemas integrated results would inevitably produce in order to fund as a link to the unified brand and unified row of tablets, unified operation, unified management of large theater-based combination. In this case, no combination with the large chains of small cinemas will obvio usly increase the operating pressure. When the strength of big-league reduced to two smaller theaters, they can not win the latest copy of a large, theater of their respective natural flow of other large chains. Reduced operating status will lead to the disintegration of the internal theaters. Happy Valley enclosure can not be abandoned 3 years cinema integration process, there is a significant feature to the brand as a cohesive elite theaters, studios around the province is to continue to move closer to some of the large theaters, giving rise to larger theaters Group. According to general manager of the new film together high military analysis: the current movie theater-system reform in China is towards regional development. In fact, the future of cinema, will form a new pattern of regional-based battlefield, the final formation of north, northeast, east, southeast Sichuan Basin, several regional theaters. New Film Alliance cinema company in Beijing as the market base has m ore than 50 cinemas in Beijing, holds the box office in Beijing for more than 80% market share. In addition, Shanxi, there are 14 to join in the new movie theater joint ownership of the unit. Soon there will be Shandong, Hebei theater being added. At present, the new film is being imported wine in conjunction with the three northeast provinces about 45 million in box office cinema coalition Northern Fleet. The person said, then, the new film may be associated with Beijing as the center, radiating to the north and northeast of the North's largest theaters, the box office may account for the proportion of the national box office about 20% of the total. Shanghai Alliance and the cinema company will be based in Shanghai, Jiangsu, Zhejiang and even larger area coverage. The company is now more than 30 cinema circuits in the country the largest cinema companies. Cinema from Shanghai Alliance join the theater company's distribution, the present mainly in Jiangsu and Zhejiang coasta l provinces along the outward expansion, such as Shanghai, the Shanghai Studios, environment art cinema, Yonghua Film City, Kodak film in the world, Cathay Cinema, Man Yue International Studios, Caoyang Studios, etc.; the field to join Shanghai Alliance theaters, 30 cinemas, such as Nanjing, Shanghai Film Studios Warner, Wuxi Big World Cinema Paradise Film City, Nantong more popular theaters, Changshu Beijing attractions such as the door. Theater in these provinces, the farthest the movie World, Hohhot, Inner Mongolia Hualian Commercial Building, opened in the north is near Shenyang City, New Mart Paradise movie. The end of 2004, Shanghai Alliance Cinemas movie theater, including franchisees box office revenue has exceeded 200 million yuan, became the first breakthrough in 200 million yuan in the cinema box office line. Shanghai Alliance and cinema, according to Xu Xiaoping, general manager, Shanghai Alliance and the cinema in the first built, was signed in June 2002 the pil ot contract, when signed three month trial period, in October before the official signing contract. Xu Xiaoping predicted this red-hot in the cinemas this summer merger battle, Shanghai Alliance cinema is relatively stable. Chengdu, Sichuan will be the Pacific theaters as a base for regional development has been the three provinces. Guangdong Southern theaters will be based in Guangdong to Guangxi, Hainan, Fujian and other areas expand. Gao Jun, general manager of the view that the current big-league system for the operation of the Chinese situation, long-term operation, there are still some problems. For example, the base for the market in Beijing New Film Alliance opened a theater in Yunnan, copy supplies, and management seems beyond the reach of. So the new movie together, or focus on regional cinema operators.