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So you are searching for the best Google ranking tool with which can determine your website rank on Google, This article will help you find the best tool. Finding the right tool is one of the most important tasks to check the website Google rank or position. This gives you an idea of how all your efforts of SEO, link building etc. Are giving results. The selection of the tool should be based on various factors and the tool should take in to account many recent changes that have been done on Google in last 1 year or so. Read ahead to find out what are these changes and how to find the best Google ranking tool. In the end you can look in the resource box below to find an awesome tool which takes into account all the recent changes (described below) on Google.Now what are these recent changes on Google and how it will affect your website ranking? It is needless to say that if your website is not ranking well on Google it will be like a deserted island with no traffic (unless you have loads of money for PPC). Now to understand in simple terms Google ranks a website based on more than 200 factors, out of this the most simple and yet most important factor is keywords (everyone knows that right?) but you need to understand there is more to it. When you search for any keyword say "buy flowers" on Google it gives you a set of result, but what people don't know is that the set of result for the same keyword will be different for someone else who is sitting on another PC. Now the question is why so? The answer is simply in front of you, have you noticed that Google has changed its homepage quite a bit in last 1 year, now Google gives you option to customize your search (on the left side of Google home page) based on timeframe (results from last 1 year, 1 month etc) and on your country (custom location). By setting your preference You can also search the same keyword on blogs, forums etc. Basically is it trying to give personalized results and hence sear ch results for 2 different people for same keywords are different. For example people are emotionally attached with their website and therefore you tend search your website more on Google to how it is showing up, so Google would rank your website better on your PC but not on your friend's PC.Secondly, Google gives importance to the location from where you are searching. Therefore the Google search results of a keyword in U.S.A. Will not be similar to results of the same keyword in U.K. Now this is highly important for any online business to know where your website rank in different counties as traffic form any country is potential revenue. If you know your website is ranking well in country X buy not in country Y then you can channelize you efforts to improve your ranking in country Y only, this can be done in many ways like by adding keywords popular in that country to your website content. Basically the right tool can save your time and give you the right direction to chan nelize your efforts and improve the website rank.You know that for certain keywords your website shows up on Google, but you may be also interested in monitoring those keywords for which you are trying to rank in top 10 results. Now when you selected certain keywords and you are trying to optimize your website so that it shows up on the first page of Google, you don't reach there in 1 day and it takes time and before coming to the first page your website will come to the 30th page(rank 300 assuming default 10 results per page) then may be to the 20th page(rank 200) and slowly depending on how it is optimized it can come to the first page, Now it will be a huge task to go till 30th page and check if Google has indexed it. Here the Google ranking tool comes in it can find if your website is appearing in 30-40 pages in matter of millisecond.Initially Google used to provide soap api keys, through these keys it was possible to access Google's database of billions of web pages and get various types of information like rank, position etc. But as with every good thing, people started misusing it and finally on 5th Dec 2006 Google stopped issuing soap api keys for any websites. Now only those website which have soap api keys can get this authentic information.Other website can never get it. But there is one tool with which you can get this authentic data without any soap keys, this is the new Google ranking checker and keyword position tool with which you can still get Google rank in 160 countries free of cost on this tool