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Search Engine Relationships To Marketing

The landscape of search engines have went through

some drastic changes over the years. Not only with

technology, but also with various partnerships

between the many different search companies as well.

You might be running your search engine queries on

a particular search engine, although who is actually

supplying the results - it could be a different

company altogether.

Below, is a list of the search engines that feed your

precious keywords:

Yahoo

Yahoo provides the primary search results for Yahoo

search, Alta Vista, and AllTheWeb, and receives paid

listings from Yahoo Search Marketing (formerly known

as Overture).

Google

Google provides the primary search engine results

to Google AOL Search and also Netscape. Google also

supplies paid listings to Lycos, Ask, Netscape, AOL

Search, and HotBot. It also supplies secondary

results to HotBot and receives it's directory data

from DMOZ.

Lycos

Lycos receives the directory search results from

DMOZ, primary results from Ask, and paid listings

from Google Adwords.

Hotbot

Hotbot receives directory search results from DMOZ,

primary search results from Ask, and paid/secondary

results from Google Adwords.

Ask

Ask provides primary results to Ask, Hotbot, and

Lycos. It receives secondary search results from

Teoma and the directory results from DMOZ, with

paid listings from Google Adwords.

In relations to marketing, search engines can

provide anything you want to know. If someone is

looking for something, they normally refer to the

search engines. When they type it in, the highest

sites on the engines will show - which is normally

where the visitor will go.

By keeping good position on the search engines,

you'll be near the first for visitors who are looking

for a certain product. You can make a lot of money

with search engines as well, if you know what you

are doing.

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