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Your business has the best products available and it is definitely worth buying. That is according to you. But that is not all that it is. Your business can also be what the internet says it is. Eight out of ten people would search on line about your business first before they start doing business with you. Eight out of your ten unhappy customers would post their frustrating experiences with your business on line. If not a hundred percent of your potential customers would believe what they see on line, one percent of them at least, would dare to give your business a try and swear never to do business with you again if they prove that what they saw on line is true. On line reputation can make or break the business that you have worked so hard for to fully establish. You can definitely not allow just one unhappy customer to ruin its reputation in just a few seconds by spreading his frustration on line. To make sure that the on line reputation of your business maintains its b est grades, you should work with a reputation management company. This type of company will be able to help you monitor the on line reputation of your business and manage it at the same time. Companies that offer the same services have employees that are each assigned specific tasks that are very important in maintaining a reputation. Among those important tasks are removing negative search engine results, removing negative blogs, posts, comments and contents from social networking sites and removing negative forums and press releases. Other than protecting your business reputation from destructive search engine results and on line contents a reputation management company can also help you build up your business reputation. They have employees that are assigned to make positive on line contents and websites to dominate search engine results. They make sure that every time a potential customer would research about your product on line, they would see a positive search engine result. They help in attracting potential customers and keeping the old ones by making positive on line contents that could spread all over the internet in just few seconds. A reputation management company would also be able to assess the status of your business reputation and make suggestions on how to improve it. It employees would be able to monitor your business reputation and repair it if there is anything that needs to be repaired. Although the price to hire a company to do all the reputation management tasks for you is very reasonable, you should still make sure that you hire the company with the right employees. Remember that your business reputation can make or break your business. Hire a company whose employees can guarantee you a good service to maintain a good reputation for your business. Do not hire a company whose employees would instead pull your business down by not doing what they have to do at all.

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Search engine optimization is one of the most difficult methods of promoting your website, but it has proven to be one of the most effective methods of ensuring that your site is highly visible. If you want to guarantee the success of your website, then you need to find how SEO can help your website stay on the top of the search engine results lists.

What is SEO?

SEO is a practice used by webmasters to help improve their rankings on the results lists brought up by search engines. The main search engines used are Google and Yahoo!, so most webmasters try to follow the guidelines of these search engines. Each engine has a different method of ranking the importance of a website's content in relation to a web search, and you want to do as much as you can to ensure that your website is ranked highly on these search results lists.

SEO practices are those that are designed to comply with the guidelines of Google and Yahoo! search engines in order to increase the ranking of a website on the results list. The reason that SEO is so important is that most people will only look at the top few results on the list in order to find what they are looking for.

Studies have shown that the top 3 results get far more traffic than the next 7 results do, and the results on the second page hardly receive traffic. Websites on the third and fourth pages are virtually useless, which is why SEO is so important. Without SEO, your website could end up ranked so far down the list that it will never be seen by anyone who doesn't stumble upon it by accident.

In order to increase your standings, SEO experts use a number of practices and techniques such as:

Creating links to your website from social media sites like Facebook and YouTube. The more links that your website has from social media, the higher Google ranks it due to the fact that it appears to be something that is popular.

Creating back links to your website from other pages is another way to improve your SEO rankings, as this means that many other websites are interested in what you have to promote and recommend your website.

Using article marketing is a good way to improve your SEO, as a number of links leading from established sources such as Wikipedia, eHow.com, and EzineArticles.com means that people will be reading your content.

Using forums to help direct traffic to your website. SEO experts place a link to your website in the signature section of a comment, and people see this and are interested in following the link to your website.

These are just a few of the simple practices used by SEO experts to help increase your rankings on search engine results lists, but you will find that using SEO will be the best way to increase traffic to your website.

However, just ermember that certain article websites nowadays like Ezine and eHow have had to change their structure and make many of their article additions no follow in order to appease Google.

They did not have strict enough guidelines prior, and many spammers sent out articles in the masses which were duplicate content of other articles, without unique content, Google looked at Ezine as a haven for spammer articles and non-unique content and therefore dropped many of their rankings and penalized them.

So make suer you're always submitting or distributing your backlinks to places that have 'do follow' links and this way you can ensure that Google can crawl and trace links back to your website and credit you with higher rankings.

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2002 wasn't a good year for many restaurants. The September 11th attack on the Twin Towers really hurt sales.

But rather than make excuses, Jeff Mohler of the Marblehead Grille and Chowder House in Easton, PA decided to take the offensive. He began focusing on Neighborhood Marketing part way through the first quarter of the year. 2nd quarter results showed a 24.4% increase over the previous year (after all discounts), and Third Quarter results showed continued growth with 36.2%. But Jeff was finding it very difficult to find time to manage his marketing as his volume increased. In the 3rd quarter, Jeff installed and began using an automated marketing software program.
In Q4 Jeff showed a 59.3% increase over October of the previous year. The final result: Business was up 32% for the year, thanks to Neighborhood marketing and software that allowed Jeff to manage his new marketing.

RESTAURANT MARKETING RESULTS JOURNAL - Since January 1, 2002

HISTORY 2001:
Prior to the tragedy on September 11, things were coasting along nicely in 2001 on target for a 5%+ increase. Because of the impact of 9/11,the year ended with only a 1.4% sales increase.

JANUARY 2002:
I decided to take the plunge into Direct Response. I found a bucket of three year old Entry Blanks from our 3rd Anniversary Contest in March 1999, called out about 150 January birthdays, designed and sent a card offering a "FREE One-pound Lobster Dinner" to those 150 people. We also began handing out guest Information Forms (GIFs) to gather data from our guests. By the end of the month we had redeemed 28 cards bringing in 90 guests, created $ 2,335.25 in sales, gathered info totaling 1800 new people for our database and posted a sales decrease of 4.5%, for January.

FEBRUARY & MARCH 2002:
Things began to improve slowly and by the end of the 1st Quarter we had worked our way back to a 4.4% sales increase with the database surpassing 5,000 people's birthdays and anniversaries.

APRIL - JUNE 2002:
The 2nd Quarter really became the convincing time for me as we sent out 600, 900 and 1,000 Birthday cards, redeemed nearly 1,000 (close to 40%) and generated $48,000 in sales after discounts, a 24.4% increase. We also added Anniversary Cards to our mailing beginning in June with about 500 cards being mailed for the month, 182 redeemed and created over $7,500 in added sales. The guest-per- card number was lower than birthdays. I guess people invite friends to help celebrate birthdays but do the anniversary thing mainly as couples.

JULY- SEPTEMBER 2002:
Data management became more complicated as we passed 12,000 entries. Excel and Mail Merge were handling the work and spitting out labels. The cards, now numbering about 300 a week had to be labeled, stamped with the expiration date and a stamp - a lot of work, but worth it. I had read about various software programs and ordered a (software) package..... It arrived in mid-July as we were in the throes of Little League Championship baseball, spending almost three weeks on the road.

The neat things about the restaurant marketing software are: 1) printing the address, birth date and expiration date all on the cards at once (you can actually do the postage at the same time also, but I haven't gone that far), plus 2) the ability to log redemptions and track customer usage. I felt this to be extremely helpful as we move forward and want to do more sophisticated tracking and developing of specific Guest Lists.

The 3rd Quarter boomed and mainly in my absencewhich felt good. A 56.8% sales increase moved us to 27.3% after three quarters. I was ecstatic and slowly being convinced this Direct Response was good stuff - controllable, measurable and profitable.

OCTOBER - DECEMBER 2002:
The 4th Quarter caused some marketing creativity in the sense that we did not want too many people redeeming cards in December, typically our biggest sales month of the year. We stopped mailing cards from December 8 - 26, but still ended the month up 24.4%, a nice number but a big drop from October and November. We ended the year up 31%.

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Twitter does in fact provide people with an almost fail proof chance to find out what it is that all the customers are saying about their products and get back to them about those products. Even with this marketing tool it is still a very challenging, time consuming job, for a corporation to find out all the perfect in and out angles to work with twitter marketing. Alot of different brands seen when looking at Twitter, seem a little bit too preppy and stilted at this same moment there are companies that wholly seem interested in keeping Twitter as only a single-sided PR channel. There is also the more and more pressing issue of sneaky corporations checking on unsuspecting customers and giving out feedback to their complaints about brands. Twitter also enables anyone and everyone, including all companies, to throw out short text updates to circles of viewers who have decided to "follow" their updates.

Monitoring the count of profiles they're following, the count after them, and the count of totally updates, King pointed out all the known companies that use Twitter. Zappos topped the list following 10,598, with 10,583 followers, and 945 updates Comcast was in second on the list following 3,116, with 3,071 followers, and 11,753 updates. Dell was third on the list following 1,747, with 1,638 followers, and 2,936 updates. H&R Block fell forth following 797, with 593 followers, and 253 unique updates. JetBlue was also on the list following 3,749, with 3,874 followers, and 237 annual updates. Followed by Kodak following 449, with 373 followers, and 484 updates and Southwest following 2,735, with 2,605 followers, and 848 updates.

Twitter Marketing is a great way for large corporations and small businesses to get their name out there. It is essentially a free advertisement wave. Think about how much companies pay to place an advertisement on air on t.v. or on the radio. Place your advertisements in the correct areas on the web and you will have viewers stampeding your URL. Twitter has tags and categories that make it easy to market in a appropriate and suitable area that pertains to your product. This in a way guarantees that any traffic generated to your sight through twitter marketing, will in fact be interested in what you offer. Twitter allows you to reach these same customers via the Internet at no charge. There is no reason not to try twitter marketing. There is nothing to loose. You will either get great publicity off of twitter marketing or you won't.

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SEM management is very crucial if you want a high position in the search results pages. Considering thousands of competitors buying for the same position, this is truly exigent. You don't need to resort to PPC management companies to make this happen if you know how to govern a thriving Pay Per Click campaign.

In SEM management, first thing really is understanding the persona of your probable customers. You could only produce a PPC advert that will catch the interest of your clients if you know what they yearn for. How do you apprehend the personality of persons you haven't even met yet? If you visit Google trends, you'll discover new hot topics that individuals are seeking, but make sure that they are related to your product or service.

A specifically produced niche of your product or service will stick out. You don't need to compete with millions who are already contesting for the same popular keyphrases, but you can make your own. You can produce quality traffic at a much lesser fee in contrast to disappointments and high rates from the common keywords. Less competition bidding for the same keyphrases will help you grasp more target audience. It just takes unique niches or keyphrases to get you to the top easily and promptly.

You might not have thought of this, but this is another secret: spying. There's several things you can come to knowfrom your competitors through spying, so you might want to try this for yourself. There's a very good site that will furnish you the keywords your rivals are making use of, the campaigns that are being produced and the return on investment for every keyword. It would be nice come to knowwhat is not working from others rather than trying it yourself and also what are the suitable keywords and advert placements to employ in your own campaign; this will save you loads of money.

If you want to have a thriving PPC campaign, you need to comprehend the secrets of PPC advertising. Find out the various campaign strategies of other advertisers from forums. Always check how your campaign is doing and try new useful approaches. These secrets, in addition to the appropriatePPC management company can help you get better conversions, more targeted audience and even the number one place in the search results.

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Wordpress is one of the most seo friendly publishing systems today, but to get the best results you still need to tinker with it a little bit!

So let's see what steps you need to take to modify Wordpress so it will turn into a true seo CMS:

1. Permalinks structure: the default structure is no good at all - although search engines have no problem in indexing pages that have urls with variables, it's very clear that they prefer clean urls.

The best results I have seen are when permalinks structure is set to "%postname%", and only that. This is something to keep in mind for any site you build, Wordpress or any other CMS.

2. Related posts plugin ( tinyurl.com/262ao4 ): this is good for both your visitors and the search engines. It automatically finds related posts and displays them in a list - very useful when visitors arrive on a page looking for something and they get more info on the same subject.

3. Metatags plugin ( tinyurl.com/2fxota ): you simply can't let the search engines handle the text your visitors see in the search engine result pages. You can influence your click-through rate very much just by handling this one aspect of your copy.

As for the search engine optimization aspect - the description metatag can move you up a spot or two when you are in the first 5 with small to medium competition. And it only takes a minute!

4. Sitemap Generator Plugin ( tinyurl.com/2zy4nx ): for a small site this wouldn't be a problem, but when your page count goes over 50 indexing and maintaining a sitemap the old fashioned way just isn't viable.

This plugin is actually more valuable because it creates both an XML sitemap (like those used by Google) and a normal, HTML sitemap for your visitors.

Some of its features include: support for multi-level categories and pages, category/page exclusion, permalink support, what order to list items in and many other options.

5. List of ping sites ( tinyurl.com/2ljwrb ): put this great list in the Options -> Writing -> Update Services box and every time you write a new post 56 sites will link to you. This is a great way to ensure a quick indexing of every post on your site and, given enough time, get quite a few backlinks with the text anchor you choose.

Some optimizers say that blog and ping doesn't work anymore, but I do this everyday - it takes next to no time and the benefits are visible.

6. Technorati ( technorati.com ) is another easy way to make your Wordpress blog known, especially to other bloggers. Still, its biggest benefit is categorizing and indexing your content.

Create an account, claim your blog and then fill in the details in the blog settings page: write up a good description and then in the "tags" section fill in the keywords that represent your blog. Try to fill all the boxes but don't spam. If you grabbed the list from no. 5 you'll have all your posts listed in Technorati, and you're going to see the benefits really soon.

Apply these tips and soon you'll be on your way to more traffic and better ranking!

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How To Grow Your Business On Facebook

In this blog post you will learn:

1: How to find your perfect prospect

2: Characteristics of your perfect prospect

3: How to establish a real connection

4: How to introduce them to your biz

5: How to get them on the phone

6: How to turn around and sign someone who's pitching you

So you wana grow your business on Facebook, but maybe you are not getting any results, or maybe you are just not really sure how to make it happen.

The bad news is 99% of marketers are using Facebook the wrong way

The good news is the right way is very easy to understand.

So how do you grow your business on facebook?

For starters don't do stupid things like sending people unsolicited links or posting links on other people's walls. Don't use hype in your status updates and don't send mass spam messages.

I know you fully understand this, but I have to say it anyway in case there is some knucklehead reading over your shoulder.

OK on to the good stuff.

Part 1: Locating the ideal prospect

Start by doing a search for network marketing groups, or public figures related to MLM.

Some people like to just go down the list of fans/group members and copy paste copy paste friend request everyone.

"Hi Dank, I love meeting like minded people, let's connect!"

Don't do that.

You will be wasting a ton of time because you have no idea who you are communicating with.

Instead you want to look for comments on the status updates.

Look for some comments you like. This way you know a little bit about what type of person you are talking to, and that they are genuinely active/interested in some way.

Some excellent Fan pages to use might include:

Robert KiyosakiTony RobbinsJim RohnLocal real estateDani Johnson

Part 2: Characteristics of the ideal prospect

Remember, people act on Facebook how they act in real life.

Look for people who are positive. (duh) Downbeat people need to be avoided at all costs

For the most part stay away from people who leave long long comments. If they have the time to write a book responding to each and every status update then they probably don't have much going on. You want busy, go getter, action oriented people, Not chronically unemployed, couch surfing, overly opinionated people with bad B.O.

Of course skip the argumentative crowd. Some people just like to argue. It gives them a reason to live, and me a reason to ignore them entirely.

Look for people with some indication of openness. This might not be noticeable, but people will often leave subtle hints, you just have to learn to look for them.

Finally you want people who behave (at least somewhat) professionally.

Part 3: How to form a real connection

This here is the KEY to growing your business on Facebook.

Once you pick someone to start a connection with (following the above criteria) send them an individual, personal message.

Like I said before skip the "hey we're in the same industry, lets connect" rubbish. (really, that line is getting old, and the only reason people keep using it is because they see other people using it. Social proof at it's greatest)

Look at their profile and find something you have in common with them.

Ask a lot of questions.

Ask "What do you do?"

Of course don't send your link unless asked. Spam like, really sux dude.

And keep your profile clean and professional.

I mean farmville, really? Nuthin better to do?

Lame

If you want to attract devoted, hard working people, then you need to act/talk/live/eat/poop the same way.

Use your status updates to draw attention/curiosity, just don"t be hypy.

Post exciting things that are going on in your biz.

When you sign someone post something like this:

"Welcome, [Mario] a [plumber] from Indiana to the [your company] family!"

Not only does this indicate that things are occurring in your biz, but this will get extra attention from anyone who is a plumber, or from Indiana, or who likes mushrooms.

Finally, go to events and post pics with industry leaders. Let people see that you are productive, that you go out and meet people. Associate yourself with...

To read the rest of this article click here now /Blog/grow-your-business-facebook

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